Content creation is changing, with a need for more in-depth, original and expert content, and the emergence of AI driving more strategic content generation. Here I share a really useful analysis of current content insights from Core DNA.
Companies that are outperforming in sustainability are also outperforming financially. I delve into a recent Accenture report that assessed 4,000 companies, finding a positive relationship between the sustainability index scores and financial performance.
In a second interview with fellow sustainability writer, Rowan Drury, we discuss the benefits of hiring a specialist sustainability copywriter for CSR reporting to turn statistics into reader-relevant stories and to act as guardians against greenwashing.